Drawing Attention: How to unleash the incredible power of cartoons in marketing, advertising, sales promotion, job search, VIP contact campaigns and more Paperback – March 31, 2011
by Stu Heinecke (Author), Robert Mankoff (Introduction), Bruce Seidman (Introduction)
From David Ogilvy on down, the “experts” have claimed “humor doesn’t work.” Boy, were they wrong. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns for many or the world’s biggest marketers — and he shares his test-proven secrets for the first time ever in his new book. Drawing Attention takes you step by step, to explain how you can unleash the incredible power of cartoons in various missions in your life, from marketing, advertising and sales promotion to job search, social media, VIP contact campaigns and more. With forewords by New Yorker Cartoon Editor, Robert Mankoff, and Sandler Training President, Bruce Seidman.
About the Author
Stu Heinecke is one of the world’s foremost experts on the use of cartoons in advertising, marketing and sales promotion, having blended cartooning and marketing for nearly thirty years. He and his collaborators, including many of the cartoonists found in The New Yorker, have created numerous record-breaking campaigns for some of the world’s biggest direct marketers, including Time, Inc., AT&T, Forbes Magazine, Harvard Business Review, GSK GlaxoSmithKline, Sandoz Pharmaceuticals and the NBA and NHL. Throughout his career, Mr. Heinecke has battled many of the top “experts” in the direct marketing industry, all of whom claimed “humor does not work” in marketing and advertising. His 2010 nomination to the Direct Marketing Association’s Hall of Fame came in recognition of his compelling body of work, which has proven beyond a shadow of a doubt that humor is extremely effective in those missions. A prominent cartoonist whose work can be seen in countless marketing campaigns and occasionally in the pages of The Wall Street Journal and other publications, Mr. Heinecke is the President and Founder of Seattle-based CartoonLink, where he lives with his wife, three kids, two dobermans and a snake.
Product Details
Paperback: 276 pages
Publisher: Stu Heinecke a/k/a HMV Digital Editions (March 31, 2011)
Language: English
ISBN-10: 0615472516
ISBN-13: 978-0615472515
Product Dimensions: 0.6 x 5.9 x 8.9 inches
Shipping Weight: 14.9 ounces
