The MAD Fold in Collection: 1964-2010

fold in

The MAD Fold-In Collection: 1964-2010 Hardcover – September 7, 2011
by Al Jaffee (Author)

Al Jaffee’s fold-ins, on the inside back cover of virtually every issue of MAD Magazine since 1964, have become an icon of American humor. Generations have grown up with Jaffee s inspired skewerings of our foibles and cultural conundrums. Issue after issue, each Fold-in requires the reader to simply fold the page so that arrow A meets arrow B to reveal the hidden gag image, a simple idea that masks both undeniable artistic ingenuity and comic timing. In this deluxe four-volume set, each of the 410 fold-ins is reproduced at its original size, with a digital representation of the corresponding folded image on the following page (so collectors won’t have to fold their book to get the jokes). Featuring insightful essays by such luminaries as Pixar s Pete Docter and humorist Jules Feiffer, The MAD Fold-In Collection is the definitive gift for the millions of fans who’ve grown up with MAD for nearly 60 years.

Editorial Reviews
Review
“…gorgeous” – BoingBoing

“A must have for MAD enthusiasts.” -iFanboy.com

About the Author
Pete Docter is the Oscar-winning director of the celebrated Pixar films, Mosters, Inc. and Up.

Al Jaffee began his career in comics in 1941, and is the creator of the innovative MAD fold-in.

Jules Feiffer is a Pulitzer Prize-winning cartoonist, author, and playwright.

Neil Genzlinger is a cultural critic for the New York Times.

Mad Memorabilia
By Robert A. Newman on January 5, 2013
Format: Hardcover Verified Purchase
A “must have” for the true Mad Magazine fan.
The side by side presentation – folded on one page, unfolded on the opposite page – is unique.
This presentation really allows one to visualize the creative work that goes into this Mad-only process.
If for some crazy reason you don’t like it, the four books with slip case is heavy enough and beautiful enough to make an impressive door stop.

Product Details
Hardcover: 842 pages
Publisher: Chronicle Books; Slp edition (September 7, 2011)
Language: English
ISBN-10: 0811872858
ISBN-13: 978-0811872850
Product Dimensions: 12.6 x 9.4 x 3.6 inches
Shipping Weight: 13.1 pounds

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