Madvertising: A Mad Look at 50 Years of Madison Avenue


Madvertising: A Mad Look at50 Years of Madison Avenue Paperback – October 1, 2005
by David Shayne (Author)

MADvertising showcases the very best of MAD’s fifty-plus years of takeoffs on Madison Avenue. Fans will love these hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there’s more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazine; a section highlighting “legitimate” ads by MAD artists; a discussion of MAD’s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical “My Fair Ad Man” and “The MAD Madison Avenue Primer.”

About the Author
David Shayne, one of the usual gang of idiots, is the author of MADvertising. A former member of
the MAD editorial staff, he currently writes for television. He lives in Los Angeles.

Loved It
By Ben Cheseldine on February 18, 2011
Format: Paperback Verified Purchase
A great look at my favorite magazine and an inside look at Madison Avenue advertising. Needless to say the art work is flawless but I was beyond impressed with the detail described in putting together the “ads”. More of a textbook than the actual magazine so if you want to just have the comics I suggest any of the other collections available. This is part of my permanent collection

Product Details
Paperback: 224 pages
Publisher: Watson-Guptill (October 1, 2005)
Language: English
ISBN-10: 0823030814
ISBN-13: 978-0823030811
Product Dimensions: 10.4 x 8.2 x 0.7 inches
Shipping Weight: 1.6 pounds

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