100 Ideas that Changed Advertising Paperback – 5 Jan 2015
by Simon Veksner (Author)
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of brandin g, to the creative revolutions of the 1960s and the digital age.
Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry.
About the Author
Simon Veksner is Creative Director at DDB Sydney. Previously he spent seven years at DDB London, where his work included a Cannes Grand Prix-winning ad for Volkswagen. He has won over 50 industry awards and is a frequent D&AD juror.
Product details
Paperback: 216 pages
Publisher: Laurence King (5 Jan. 2015)
Language: English
ISBN-10: 1780675569
ISBN-13: 978-1780675565
Product Dimensions: 26.9 x 1.5 x 21 cm
