The How To Be British Collection
By Martyn Ford & Peter Legon

With a globalised mass culture standardising our food, our social customs and even our language, where can the overseas visitor find a truly British experience?

The answer lies in the How To Be British Collection, which celebrates the traditional values of our reserved, polite, pet-loving, tea-drinking nation — values which have long made Britain ‘different’.

By Martyn Ford & Peter Legon