Abstract
In creative industries like entertainment, advertising, marketing, and media, humor is commonly embraced as it aligns with creativity and brings surprise by breaking some norms. However, in more serious or non-creative industries, humor is often seen as rare, unnecessary, or even censured. Nevertheless, in serious workplaces, daily communication with humor and its benefits should be encouraged. Leaders are advised to actively engage in the daily affairs of the company to effectively navigate their serious environments. This research aims to explore how leaders in serious business environments utilize humor as a leadership communication strategy. Examining humor in four leadership styles exercised by two Indonesian executives, this study also delves into understanding these leaders’ interactions with their serious environment using humor and the challenges. The leaders demonstrated various styles of situational leadership, each with their own weight and approach to utilizing humor in their communication. Challenges would be faced by the leaders using humor in the workplace: interactions between diverse background, concerns and generation gaps.
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https://journal.stikosa-aws.ac.id/index.php/spektrum/article/view/939
