Humor in Advertising: A Comprehensive Analysis
Humor in Advertising: A Comprehensive Analysis [Hardcover] Charles S. Gulas (Author), Marc G. Weinberger (Author) Book Description Publication Date: 15 July 2006 | ISBN-10: 0765616130 | ISBN-13: 978-0765616135 Although the use of humor in advertising has its origins in the early days of the business, its widespread use as an advertising strategy is a more […]