The Advertising Effect

Author

Adam Ferrier

Publication Year

2014

Subject

Publisher

Oxford University Press; 1 edition

The Advertising Effect: How to Change Behaviour 1st Edition
by Adam Ferrier (Author)

Want to know how to influence other people’s behaviour?

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventionaladvertising practices (emotional or rational persuasion).

This is the ultimate insider’s guide, to the ultimate behaviour change industry – advertising.

About the Author
Adam Ferrier, Chief Strategy Officer, CumminsRoss

Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia’s most influential agencies. He’s also a registered psychologist and one of Australia’s most respected and successful advertisers.

Product Details
Paperback: 240 pages
Publisher: Oxford University Press; 1 edition (July 1, 2014)
Language: English
ISBN-10: 0195593928
ISBN-13: 978-0195593921
Product Dimensions: 8.9 x 0.6 x 6 inches
Shipping Weight: 12 ounces (View shipping rates and policies)

I got it cause the audio book was so good
By Nicklaus Deyring on March 5, 2016
Format: Paperback Verified Purchase

Possibly the best book on advertising I’ve ever read, and I haven’t even read it. Listening to it on the way into work in the car was so amazing, I just HAD to have the hard copy for reference. I feel like I can just open up the book and make campaigns.

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