Shockvertising. Publicidad

Author

Instituto Monsa de Ediciones S.A.

Publication Year

2013

Subject

Publisher

Instituto Monsa de Ediciones, S.A.

SHOCKVERTISING. PUBLICIDAD

Condition: New product
ISBN 978-84-15829-10-2
Impact. This is key.
Visual impact, emotional impact, environmental impact… print and large format advertising imply the need for impact.
Layout: 21,2 X 25,2 cm
Pages: 208
Cover: Softcover+flaps

Impact. This is key.
Visual impact, emotional impact, environmental impact… print and large format advertising imply the need for impact.
Every ad has to stand out among hundreds of inputs, has to get attention and be unique and visible among the rest.
Secondly, having caught our attention, it must also generate other emotions: surprise, intrigue, curiosity, or sometimes even generate negative impressions such as repulsion, rejection or a wake-up call to conscience. All emotions can be altered after a good advertising campaign, leaving the receiver with a particular message, the desired message.

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