Creative Intelligence


Bruce Nussbaum

Publication Year





Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire Hardcover – March 5, 2013, by Bruce Nussbaum (Author)

Offering insights from the spheres of anthropology, psychology, education, design, and business, Creative Intelligence by Bruce Nussbaum, a leading thinker, commentator, and curator on the subjects of design, creativity, and innovation, is first book to identify and explore creative intelligence as a new form of cultural literacy and as a powerful method for problem-solving, driving innovation, and sparking start-up capitalism.

Nussbaum investigates the ways in which individuals, corporations, and nations are boosting their creative intelligence — CQ—and how that translates into their abilities to make new products and solve new problems. Ultimately, Creative Intelligence shows how to frame problems in new ways and devise solutions that are original and highly social.

Smart and eye opening, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire illustrates how to connect our creative output with a new type of economic system, Indie Capitalism, where creativity is the source of value, where entrepreneurs drive growth, and where social networks are the building blocks of the economy.

Editorial Reviews

From Booklist
Nussbaum, teacher, journalist, and editor, began covering design and innovation in the 1990s and indicates he and others in the first decade of the twentieth century moved beyond “design thinking” to explore creativity. Listening to his students prompted him to consider creativity “as something you might train for, as a skill that could be accessed.” Advising the need for “a new way of thinking, communicating, and creating,” the author offers “Five Competencies of Creative Intelligence,” which include “Knowledge Mining,” or using our own experiences and aspirations to envision new companies and technologies; “Framing,” or being aware of our own view of the world so that we can compare it to the views of others; and “Playing,” because Nussbaum suggests a playful mindset leads to a willingness to take risks, explore more options, and navigate through uncertainty without fearing failure. He concludes, “The biggest challenge we face is our own fear of creativity . . . . We can all be creative.” Thought-provoking insight on the important topic of creativity.
–Mary Whaley

“Bruce Nussbaum demystifies one of the most important initiatives of our time — unlocking the creativity within ourselves and our organizations.” (David Kelley, Founder of IDEO and the Stanford

“An intriguing mixture of challenging ideas and Utopian solutions to the broader issues regarding social welfare currently under debate.” (Kirkus Reviews)

“Creative Intelligence lays out the forces that will drive us toward a prosperous future. Read this book if you want to be inspired and provoked to lead the way.” (Richard Florida, Professor, University of Toronto and NYU and Senior Editor, The Atlantic)

“Bruce Nussbaum is one of America’s most interesting design minds. His latest work is both a clarion call and a guidebook for moving creativity to the center of our lives.” (Daniel H. Pink, author of To Sell is Human, Drive, and A Whole New Mind)

“In Creative Intelligence, Bruce Nussbaum makes a compelling case for the economic and cultural power of creativity and offers practical tools and applications for enhancing it in any organization.” (Beth Comstock, SVP, Chief Marketing Officer, GE)

“This is a refreshing, informative, and groundbreaking new work that has implications for every level of the business arena.” (Publishers Weekly)

“Thought-provoking insight on the important topic of creativity.” (Booklist)

Product Details
Hardcover: 368 pages
Publisher: HarperBusiness (March 5, 2013)
Language: English
ISBN-10: 0062088424
ISBN-13: 978-0062088420
Product Dimensions: 6 x 1.2 x 9 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)

The Five Habits of Creative People
By Keith Sawyer on March 6, 2013
Format: Hardcover

I’ve had a pre-release copy for two weeks and I’ve read it closely. Creative Intelligence is well written and engaging, with lots of timely stories to illustrate the points, organized into the five “competencies” of creative people: Knowledge Mining (gathering information from a broad variety of sources), Framing (posing and formulating the problem well), Playing (imagine, get silly, be playful), Making (get your ideas out into the world), and Pivoting (how to get from the initial idea to the successful completed project). I love this quotation from the book, it’s consistent with all of my research (in my 2013 book […] too): “Creativity is something we do, not something that happens to us.”

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