Breakthrough Thinking: A Guide to Creative Thinking and Idea Generation Paperback – July 21, 2014 by Thomas Vogel (Author)
Harness your creative potential!
Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life.
Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation and problem solving you’ll find techniques and exercises to help you:
Develop critical understanding of concepts, theories and trends in creativity
Learn how to develop and apply creative concepts and strategies within today’s competitive business environment
Brainstorm, analyze and evaluate innovative ideas and solutions
Empower your team’s creative process
And much more
Let Breakthrough Thinking be your guide and tap into your creative potential today!
“This book represents an important contribution to our growing understanding of creativity in professional practice.
Vogel’s take on it from a variety of perspectives and contexts is rich and rewarding.” –W. Glenn Griffin, Ph. D., Associate Professor of Advertising, The University of Alabama and co-author of The Creative Process Illustrated
“A resource not only for industry innovators, but also for academic mentors who aim to provide rich learning environments for creative leaders of the future.” –Joann M. Montepare, Professor of Psychology, Lasell College
About the Author
Thomas Vogel specializes in creativity and creative thinking, strategic communication, experience design and branding on the Internet. Formerly a Professor of Media Design at the Department of Media Management at the University of Applied Sciences Wiesbaden, Germany, he now teaches courses in creativity and creative thinking and directs the masters program in Global Marketing Communication and Advertising at Emerson College. He is a creativity consultant and a founding partner of mediaman, a digital marketing agency.
Paperback: 204 pages
Publisher: HOW Books (July 21, 2014)
Product Dimensions: 8 x 0.6 x 10 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Excellent Mix of Theory and Practical Information
By Jay Paris on May 6, 2015
Format: Paperback Verified Purchase
As a longtime writer and educator, I came across Thomas Vogel’s book while seeking a primer about the underlying tenets that govern creativity. I appreciate theory but I was also looking for a practical guide that would give me insights into what makes creativity work and how to maximize in others. I found this book to be extremely useful –still research based without clobbering me with data. His theory that creativity is worth discovering and identifying in every person is beautifully rendered. And the cost of failing to do so is clearly high. The other huge takeaway is how Vogel shows that creativity grows from “practice” with excellent instruction on ways to integrate it into a busy life. Vogel writes clearly and well. I wasn’t surprised that he is a professor at Emerson where he must have honed his ideas and advice to a sharp edge. I’ve utilized his writing to launch an arts program for at-risk teens. Our results have been outstanding.
Vogel deserves a chunk of credit.