An A-Z of Visual Ideas


John Ingledew

Publication Year




Laurence King Publishing

An A-Z of Visual Ideas: How to Solve Any Creative Brief Paperback – October 19, 2011
by John Ingledew (Author)

A source book of visual ideas and strategies for visual communication How to Solve any Creative Brief: An A Z of Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader’s creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand A Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point. Entries include everything from Intuition and Instinct to Happy Accidents and Hidden Messages, and feature a section explaining how to use the idea or technique, providing readers with an infallible tool kit of inspiration. Including hundreds of inspirational quotes from creative people and packed with great examples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this indispensable creative primer also includes previously unpublished photographic work.

About the Author
John Ingledew is a senior lecturer in photography at Central Saint Martins College of Art and Design in London and has conducted workshops across Europe, America, and Japan. He has photographed everything from open-heart surgery to Oscar winners, and his work as appeared in magazines (“Vogue, Elle”), newspapers, and design groups and agencies.

Product Details
Paperback: 224 pages
Publisher: Laurence King Publishing (October 19, 2011)
Language: English
ISBN-10: 1856697142
ISBN-13: 978-1856697149
Product Dimensions: 8.5 x 1 x 10.2 inches
Shipping Weight: 2.2 pounds (View shipping rates and policies)

Fresh ideas of ideas
By cgleber on January 10, 2012
Format: Paperback

I loved the organization of this book – simple and to the point, but the best thing about it is the Examples.. wow. They aren’t the same/similar ones you see in many design books – they push the ideas and aren’t afraid to choose examples that are a bit edgy. It is mainly a book dealing with 2-D. I Would have liked to have seen more thinking through 3-D space and the development of objects as well as ideas about visualizations of information and systems – but for a start – it is a well conceived book.

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