Cartooning: The art and the business Paperback – 1989
by Mort Gerberg (Author)

An expanded and updated edition of The Arbor House Book of Cartooning (1983), acclaimed by both critics and professionals. “A definite help to anyone who would like to be a cartoonist.”–Charles M. Schulz.

Editorial Reviews
From Library Journal
Accomplished in many phases of cartooning, the prolific Gerberg shares the tricks of his trade in this updated and expanded edition of his Arbor House Book of Cartooning ( LJ 11/15/83). Part 1 is devoted to the familiar magazine or “gag” cartoon, seemingly his first love and a good base for discussion of other cartoon forms. Part 2 covers other earning opportunities, including comic strips, editorial cartoons, spot illustrations, animation, advertising, TV, comic books, greeting cards, and humor books. That he is at home in all these areas is evident in his anecdotes, advice, and art work and in his choice of work by other big names. Not an elaborate “how to draw” manual; the book’s strength is in its historical background and wide-ranging lowdown on materials, marketing, and making contacts–in short, on how things are done by the pros.
– William A. Donovan, Chicago P.L.
Copyright 1989 Reed Business Information, Inc.

Product Details
Paperback: 272 pages
Publisher: W. Morrow; First Revised Edition edition (1989)
Language: English
ISBN-10: 1557100179
ISBN-13: 978-1557100177
Product Dimensions: 0.4 x 8.5 x 11 inches
Shipping Weight: 1.4 pounds

The first book anyone who wants to be a cartoonist should read
By A. Hallatt on May 26, 2008
Format: Paperback

I read this book over a decade ago and it was full of practical tips to help me realise my dream of making a living by drawing cartoons. It stops you from making a lot of common mistakes. I’m now syndicated, drawing Arctic Circle for King Features and even though I’ve been a full time cartoonist for 9 years, I have still referred back to this book often.

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