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Know Your Onions – Graphic Design: How to Think Like a Creative, Act like a Businessman and Design Like a God Paperback – January 31, 2012
by Drew de Soto (Author)
Read this book and gain twenty years experience in how to think like a creative, act like a businessman, and design like a god. This book is practical and immediate, without being condescending or overly technical. Know Your Onions gives away the secrets of graphic design.
About the Author
Drew de Soto: Proprietor of Nancy Victor Gallery and Director of Navig8 Ltd
Paperback: 185 pages
Publisher: BIS Publishers (January 31, 2012)
Product Dimensions: 0.2 x 5.8 x 7.8 inches
Shipping Weight: 14.4 ounces (View shipping rates and policies)
Average Customer Review: 4.1 out of 5 stars See all reviews (14 customer reviews)
Amazon Best Sellers Rank: #161,111 in Books (See Top 100 in Books)
“Mock people who do not have a system.” Engaging and Helpful Advice for Designers (Especially Print Designers)
By Ken D. Thomason June 23, 2016
Format: Paperback|Verified Purchase
Drew is Proprietor of Nancy Victor Gallery and Director of Navig8 Ltd. His focus in this book is on working with clients to create high end print materials, however there is much for any designer to glean from his discussion of process. The book is delightfully written, with such advice as:
“Always name your files properly and consistently.
Use an intuitive folder structure.
Test your system; if a complete stranger was to open your job folder, would they know which was the most up-to-date version?
Mock people who do not have a system.”
Of interest to all designers (especially those who work with clients) are his chapters on creative process, working with clients, conceptual sketching, color, and typography. Of special interest to designers who work in print are chapters on paper, the printing process, and binding.