inGenius: A Crash Course on Creativity Paperback – April 7, 2015
by Tina Seelig (Author)
Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.
“Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed.” (Ori Brafman, coauthor of Sway and Click)
“In a world that’s in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies. Tina has shown that we all have the ability to mobilize our creative spirit.” (Chip Conley, Founder of Joie de Vivre Hospitality and Author of Emotional Equations)
“Who said creativity can’t be taught? It can, and Tina Seelig has done it! She has created a new model, the Innovation Engine, that will change the way you think.” (Steve Blank, entreprenuer and author of The Startup Owners Manual)
In this groundbreaking work, Tina has codified her years of teaching at Stanford and proves that anyone can be creative. (Nancy Duarte, CEO and author of Resonate)
Tina has shattered the misconception that you can’t increase creativity. In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate. (Guy Kawasaki, author of Enchantment and former chief evangelist of Apple)
Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way. (TomKelley, author of The Art of Innovation)
“Few people have done as much to champion innovative thinking as Tina Seelig.” (David Kelley, Founder IDEO)
“Tina Seelig is one of the most creative and inspiring teachers at Stanford.” (Robert Sutton, Stanford University Professor and author The No-Asshole Rule)
“Tina is the most inspirational creativity voice I know.” (Geoffrey Moore, Author, Crossing the Chasm, Dealing with Darwin)
“Seelig is a sharp observer and a gentle and thoughtful writer.” (Miami Herald)
“Tina Seelig has written a powerful and practical book, jam packed with keen insights for unleashing creativity in yourself and others.” (Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries)
“inGenius is a fascinating blueprint for any company that’s serious about creating an environment where new ideas can thrive, and many of Seelig’s students doubtless go on to do precisely that.” (Fortune Magazine)
Seelig demonstrates that creativity and experimentation are both personal mindsets and values in organizations. inGenius acts as a spark plug for managers and entrepreneurs who want to capitalize on the creativity in their organizations. (Library Journal)
“Many of us believe that we’re either born with creativity or we’re not. Tina Seelig, author of inGENIUS: A Crash Course on Creativity, and award-winning educator at Stanford University, says that’s wrong: Creativity can be easily taught and learned.” (USA Weekend)
From the Back Cover
Internationally bestselling author and award-winning Stanford University educator Tina Seelig has taught creativity to the best and brightest students at Stanford and to business leaders around the world. With inGenius she expertly decodes creativity, revealing an approach that everyone can use to enhance their own creative genius.
Whether we are attempting to generate fresh ideas or struggling with problems that have no solutions in sight, Seelig offers a revolutionary new model, the Innovation Engine, which explains how creativity is generated on the inside and how it is influenced by the outside world. Describing the variables that work together to catalyze or inhibit our creative abilities, Seelig provides a set of tools we can use right away to radically enhance our own ingenuity as well as that of our colleagues, organizations, and communities.
Seelig’s groundbreaking work reveals that creativity is an endlessly renewable resource we can tap into at any time. It is as natural as breathing and just as necessary for leading a successful and fulfilling life.
Paperback: 224 pages
Publisher: HarperOne; Reprint edition (April 7, 2015)
Product Dimensions: 5.3 x 0.5 x 8 inches
Shipping Weight: 6.4 ounces (View shipping rates and policies)
This book is amazing. I am a student at the University of …
ByAmazon Customeron March 13, 2016
Format: Hardcover|Verified Purchase
This book is amazing. I am a student at the University of Baltimore, enrolled in the survey Entrepreneurship course, and this book was recommended for reading. Like a lot of people, I too thought creativity was not something that can be taught. In this book Tina lays out some very specific things one can do to help grow their own creativity (I want to list some things here but I won’t. No spoilers here).
I like that she instantly dismisses the notion of a person not being creative and spends pretty much the entirety of the book encouraging attitudes that foster creativity and creative processes. While some of them are easier said than done, nothing in this book is remotely impossible. More importantly, this was an EASY read. As a college student I couldn’t appreciate this enough. Literally anyone can pick up this book and read it end to end with ease.
If I had to nitpick, I would say she some parts of the book had a very, “yeah it’s difficult but just do it” feel. But that may be just in my head. Outside of that little thing, this book is an absolute must, especially for those of us who think creative types are born but not made. They definitely can be made.