Creative Advertising, New Edition Paperback – June 23, 2008
by Mario Pricken (Author)
“More than just a nice-to-look-at, easy-to-flip-through book…Pricken has loftier goals―namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.”―Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color
About the Author
Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He lives in Germany.
Paperback: 272 pages
Publisher: Thames & Hudson; 2 edition (June 23, 2008)
Product Dimensions: 10 x 0.9 x 11.4 inches
Shipping Weight: 3.4 pounds (View shipping rates and policies)
Handy and full of great ideas
By M. Krstanovic on June 27, 2008
I expected this book would contain some cool ads and lots of boring text about advertising. I was pleasantly surprised to find that it is actually full of awesome examples of ads, pretty much from cover to cover.
It also contains a good How To guide to help eliminate ‘art directors block’, based on methods used by the creators of the ads featured throughout this book.
A very good buy with lots of pages of ‘wow’.